Product packaging is something that people typically don’t think about when making daily purchases, but it is something that has profound implications for both manufacturers and consumers. Good product package design does much more than just store and protect the product. Failure to have quality package production at a company’s disposal can lead to suffering profit margins and poor customer satisfaction. Incorporating product packaging services into the product planning process will not only increase total sales but will also increase customer value by positively influencing purchase decisions. Why is packaging important in product planning?