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4 Ways Your Supply Chain Can Increase Customer Satisfaction

  • Rhiannon Garber
  • December 15, 2022
4 Ways your supply chain can increase customer satisfaction-01

As the supply chain slowly gets back on track amidst the 2020 pandemic, businesses have directed their focus to their customer base and just how important it is to keep up the satisfaction of their consumers. Creating loyalty with your customers is essential when running a successful business, whether your business is B2B or B2C, it is important to always implement and adjust methods that will satisfy your customers and keep them coming back.

Improve On-Time Delivery

When running a business, getting products to your customers as quickly and as accurately as possible is important when working to increase customer satisfaction. Establishing trust with your customer is important if you want to keep them coming back, therefore, having issues with delivery such as hefty delays or a missed delivery can compromise all loyalty built with your current clientele. As a business owner, it is crucial that you meet and exceed your customer expectations and improving your on-time delivery by diversifying your delivery options, being proactive in your order management, and by having carrier allocation management.

4 Ways your supply chain can increase customer satisfaction Graphic

Utilize Technology to Enhance Visibility

If you want to begin automating your warehouse activities and fulfilling consumer needs better than before, it is important to utilize technology to its fullest potential. Implementing warehouse management systems (WMS) can be beneficial beyond your automated processes as these systems will not only enhance your visibility but can speed up your processes and make your warehouse less prone to error. In addition to WMS, having an order tracking system to pair with your systems can also create transparency for your customers as they will be able to track orders online and see any valuable information.

Increase On-Demand Fulfillment

Increasing your customer satisfaction starts by providing consumers with excellent product but can be reinforced by having fast, low -cost delivery to get product close to your end customer. On-demand fulfillment allows your business to create pop-up fulfillment centers, when necessary, ultimately avoiding significant investment when expanding. Whether your company needs to prepare for peak seasons, ongoing operations, or your business is entering a new market, increasing your on-demand fulfillment helps add to and scale your distribution network.

4 Ways your supply chain can increase customer satisfaction Graphic 2

Have an Agile Inventory Strategy

Managing inventory can be a struggle, but it doesn’t have to be when your business has a proper inventory management strategy. Meeting customer demands with fast, affordable delivery can increase your customer satisfaction but can also put your inventory on the line as this method requires more variation to how inventory is allocated. Without an agile inventory strategy, your business runs the risk of missing delivery time frames or having items be consistently out of stock which can greatly affect customer loyalty and will not allow you to fulfill demands and be profitable. With inventory agility, your supply chain partners will be able to work together and product the amount of product that is needed daily.

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As a business owner, adjusting your methods can be difficult but necessary as keeping up customer satisfaction is a top priority. As a reputable 3PL, NewStream understands the importance improving your supply chain to keep customers coming back. Our team of experts are here to handle the details and help you improve your supply chain so that you can increase your customer’s satisfaction and help them love their supply chain!

Ready to put your customer first? Let’s talk, our experts are ready to help!

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