NewStream Blog

Every day, some lucky person creates a new product that can change the world. However, many of these products go to the wayside, simply because the manufacturer could not effectively distribute this new product in the ever-changing global market. This can be due to a lack of resources or, more commonly, a lack of information on production and distribution. There are several different product distribution methods for various products because every company has highly specific long-term needs. With this in mind, here is some information on how to distribute YOUR new product in the market today.

Business today is growing. Whether it be a one-person operation out of a garage or a multi-million-dollar operation, businesses will always have the need to expand their inventory. As a supply chain strategy, businesses will choose either to build or add on to warehousing to increase storage capacity or to outsource their warehousing and distribution to a third-party logistics provider (3PL).Which is the best option for your company? the pros and cons of building or expanding a new warehouse compared to outsourcing.

Once a business has outgrown its storage space or lacks the time necessary to oversee important processes involved in distributing products, it’s time to take the next step. In order to grow and expand, there are many logistics and warehouse operations to consider when distributing physical inventory including inventory management, pick and packaging, trucks and transportation, boxes, labels, supply chain management, fulfillment, order processing, quality control, material handling, increasing productivity and warehouse management. 

Given all the details that a company has to attend to in order to design, develop, test, brand and market a product, it’s not surprising that many businesses don’t put a lot of thought into their product distribution network. That is, until they’re actually ready to start selling units.